A Tampa HVAC Company Rebuilds Their Online Presence and Books 8 New Jobs in 30 Days.
Trident HVAC had the workload and the team to handle growth. Their website was the only thing not pulling its weight. We fixed that in 10 business days.
The Challenge
Trident HVAC was a 7-person operation with strong word-of-mouth and 112 Google reviews at 4.7 stars. Their website was a 2019 template that had never been touched since launch — no mobile optimization, no local SEO, no review integration. They were getting 9 leads per month from their website despite being one of the better-reviewed HVAC companies in the Tampa area.
The Tampa HVAC market is competitive. Two national franchise operations had launched heavily optimized sites in the previous year, and Trident was watching their local rank slip quarter over quarter.
The Strategy
Three highest-impact changes:
- Mobile-first redesign — Tampa's summer heat drives emergency HVAC calls from phones, not desktops
- 112 Google reviews at 4.7 stars integrated live — the most visible trust signal on every major page
- 5 service area pages for the core Tampa suburbs, each individually optimized for local keywords
- Emergency HVAC callout in the hero — same-day service prominently featured above the fold
Project Details
The Solution
A 12-page rebuild deployed in 10 business days. Emergency HVAC service featured in the hero with same-day call CTA. Review widget above the fold on homepage and service pages. Five suburb-specific landing pages targeting 'HVAC repair [city]' and 'AC installation [city]' queries. Mobile load time cut from 4.1s to 1.3s.
Screenshot 1
Homepage hero: emergency HVAC same-day service callout, tap-to-call CTA, real crew photo. 112 Google reviews at 4.7 stars displayed live directly below. Load time: 1.3s.
Screenshot 2
Service area pages for Brandon, Wesley Chapel, Clearwater, St. Pete, and Lakeland — each individually optimized. Trident now shows up for suburb-level HVAC searches they were previously invisible for.
Before & After
2019 template, no mobile optimization
Forge Pro · 10 days
30-Day Post-Launch Data.
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