A Complete Digital Overhaul for a 12-Person HVAC Company Losing 30% of Leads to an Outdated Website.
Precision Air & Heat had 87 Google reviews at 4.8 stars, a loyal customer base, and a website that was 6 years old and loading in 4.7 seconds on mobile. They were averaging 12 inbound leads per month from the web — down from 21 two years prior.
The Challenge
Precision Air & Heat's website was built in 2018 on a generic WordPress template. It loaded in 4.7 seconds on mobile — nearly double the threshold at which homeowners abandon a site. Their 87 Google reviews were invisible on the site. And their service pages had no individual location targeting, meaning they weren't ranking for any of the "HVAC repair [city]" searches that drive high-intent traffic.
A competitor had launched a modern site six months prior and was winning jobs from homeowners who, when asked how they found them, said they "just seemed more professional online."
The Strategy
We identified three decisive moves:
- Mobile-first redesign targeting the 74% of their visitors on phones
- Review widget above the fold — 87 reviews at 4.8 stars, live from Google
- 8 service-area landing pages targeting "{city} HVAC repair" and "{city} HVAC installation"
- Click-to-call as the primary CTA on every page — not a contact form
Project Details
The Solution
We delivered a complete rebuild within 11 business days of content approval. The homepage leads with a full-bleed job site photo with the click-to-call number displayed at 28px — impossible to miss on any device. The review widget loads above the fold on both mobile and desktop. Each service area page is individually optimized with local schema, city-specific copy, and a map of the service area.
Screenshot 1
The homepage hero leads with a 28px click-to-call number and a real crew photo. Above the fold, the first thing a homeowner sees is a reason to call.
Screenshot 2
Service area pages for all 8 cities — each individually optimized with local schema, city-specific copy, and a structured service list. 87 Google reviews displayed live via widget.
Before & After
2018 WordPress template
Forge Pro · 11 days
30-Day Post-Launch Data.
Want results like these for your business?
Start with the free competitive audit. We'll show you exactly where your site stands — and what it would take to close the gap.
No contracts. No pressure. One business day turnaround.