A Phoenix Electrical Contractor Goes From Invisible Online to 29 Monthly Leads in 60 Days.
Spark Electric had real work, real reviews, and a real reputation — none of which was visible on their website. A 5.2-second load time and stock photos were costing them jobs every week.
The Challenge
Spark Electric's website had stock images of tools and generic copy that could have belonged to any electrical contractor in any city. Their 61 Google reviews at 4.9 stars were nowhere on the site. Services were listed in a single paragraph — no individual service pages, no local targeting.
Their mobile load time was 5.2 seconds. At that speed, most visitors leave before the page finishes loading. Their organic lead volume was 6 per month despite being in one of the fastest-growing metro areas in the country.
The Strategy
The core problems were trust, speed, and visibility:
- Real project photos — we directed the owner on exactly what to photograph to build trust with homeowners
- Live Google review widget on the homepage and every service page — 61 reviews at 4.9 stars working around the clock
- Individual service pages: Panel Upgrades, EV Charger Install, Whole-Home Rewire, Emergency Electrical — each with local schema
- Page rebuilt from scratch to load in under 2 seconds on mobile
Project Details
The Solution
A 13-page rebuild in 14 business days. Real job-site photos in the hero. Live review widget above the fold. Four individual service pages each with local schema and Phoenix-specific copy. Load time reduced from 5.2s to 1.8s. The before-and-after on mobile performance was the biggest of any project we'd run at that point.
Screenshot 1
Real project photography in the hero — licensed panel replacement and commercial work. Instantly communicates professionalism. 61 Google reviews at 4.9 stars displayed live below the fold.
Screenshot 2
Individual service pages for each offering — EV charger installation, panel upgrades, emergency service. Local Phoenix schema on every page. Conversion rate on these pages is 3x the homepage.
Before & After
Stock photos, no service pages
Forge Pro · 14 days
30-Day Post-Launch Data.
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