Turning a Plumbing Company's Dead Website Into Their #1 Lead Source — in 13 Business Days.
Apex Plumbing was running Google Ads to generate any web leads at all. Their organic presence was effectively zero. We rebuilt from scratch and made paid traffic optional.
The Challenge
Apex Plumbing's website was a five-page template site with no location pages, no Google reviews displayed, and a contact form as the only conversion path. Their phone number wasn't visible above the fold on mobile. Load time was 3.8 seconds. Monthly organic leads: 8.
They were spending $1,200/month on Google Ads just to keep the phone ringing. The owner knew there was a more sustainable path — they just needed a site that worked without the ad spend propping it up.
The Strategy
Three changes with the highest expected impact:
- Sticky tap-to-call header visible on every page — no hunting for the number
- Dedicated city pages for each of their 6 service areas, targeting exact local search phrases
- Google review widget on every high-traffic page — they had 94 reviews at 4.7 stars that were completely hidden
- Emergency plumbing landing page targeting high-intent 'burst pipe' and '24-hour plumber' searches
Project Details
The Solution
A 14-page rebuild deployed in 13 business days. Emergency plumbing page above the fold on the homepage. Six city-targeted service area pages, each with local schema and keyword-specific copy. Google reviews integrated live on the homepage and service pages. Load time cut to 1.1 seconds.
Screenshot 1
Emergency callout module in the hero — 'Available 24/7' with tap-to-call. First thing visible on mobile. Converts visitors who found the site searching 'emergency plumber near me.'
Screenshot 2
Individual service area pages for all 6 cities — local schema, city-specific copy, embedded map. 94 Google reviews at 4.7 stars integrated live.
Before & After
Generic 5-page template
Forge Pro · 13 days
30-Day Post-Launch Data.
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